Laidlaw Crafts First Work for Rangine's Rakks

Laidlaw Group has crafted print ads that attempt to cast Rakk high-end shelving “in supporting roles everywhere.”

The work shows the shelves, manufactured by Rangine of Millis, Mass., in a variety of stylish settings. One ad, with the headline “Supporting the arts,” shows a bright, ultra-modern room in the New York Museum of Modern Art’s design store. A delicately rounded easy chair and matching foot stool sit amid Rakk pole-mounted shelving that supports sleek clocks and various abstract objects.