LaBatt Puts Texans to the Test

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Marketing Continuum to Defend $10 Mil. Promotions Business
DALLAS–LaBatt USA has placed the estimated $10 million promotions account for its beer brands including Dos Equis, Rolling Rock, Tecate and Labatt Blue into review.
Brenda Williams, public relations director for the client’s current promotions agency, The Marketing Continuum, confirmed that a review is in “the early stages.”
An unnamed consultant is conducting the review.
Ronnie Tucker, director of marketing services at LaBatt, declined to elaborate. “Because we’re in the middle of this review process, we’re not prepared to comment right now,” Tucker said.
The Marketing Continuum will be among those participating in the review, said Williams.







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in