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LOS ANGELES Independent RPA broke its first work for La-Z-Boy yesterday during the second game of Monday Night Football‘s doubleheader on ESPN.
The campaign includes seven 30-second spots, interactive banners and print ads. Comfort is the key selling point stressed across all media, according to Tom Kirk, evp and management account director at the Santa Monica, Calif.-based shop.
In “Angry Man,” a surly guy enters a La-Z-Boy Gallery store only to wind up completely relaxed in one of the recliners.
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