L.A. Times Moves to Heil-Brice

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Turning the page on a campaign that stirred dissent within its ranks, the Los Angeles Times has moved its account from Ground Zero to Heil-Brice Retail Advertising.

Heil-Brice will break a campaign in the latter half of this year that emphasizes the newspaper’s classified advertising. The work will also aim to integrate the Times’ efforts for its online and traditional print products.

Heil-Brice principal Hal Brice said the win came less than two weeks after the Times invited his Newport Beach, Calif.,



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