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La Quinta Inns of San Antonio today launches an image campaign from Publicis that targets business travelers. The spots will air exclusively on regional Fox Sports channels across the Sunbelt.
Billings were undisclosed. La Quinta Inns, part of the Needham Heights, Mass.-based Meditrust Cos., has spent about $10 million on broadcast and print advertising for each of the past two years.
Publicis co-chairman Seth Werner said that figure could be slightly lower for 1999, given the absence of current print and radio assignments and the narrow buy.
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