La Quinta Inns Names McCann

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Hotelier Assigns $10 Mil. Business to Agency’s Texas Network
DALLAS–La Quinta Inns has awarded its $10 million ad account to McCann-Erickson Southwest.
Chris Trick, director of marketing communications at La Quinta Inns, said negotiations are still under way, but the hotel and motel chain “fully intends to strike a deal with the agency.”
A request for proposal was sent to 13 agencies, three of which made presentations to La Quinta.
McCann’s selection was based on the agency’s strategic process, the strength of its media planning and buying, and category experience in the lodging market.
“The State of Texas tourism [account] helped them as well,” noted Trick.







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