This L.A. Production House Is Getting Brands on Board With Virtual Reality

The Uprising Creative seeks to be all things to all brands


Specs
Who Co-founder and ecd Darren Craig and content division co-head Jonathan Craven
What Production company and creative agency
Where Los Angeles, Chicago, Nashville and London

Few companies have made as big a bet on the burgeoning virtual reality space than The Uprising Creative. The Los Angeles-based production house last fall launched Vehiclevr, a content studio exclusively dedicated to virtual reality. That goes along with Uprising Creative's mission to be all things to brands, including Beats by Dre and Perrier. "We're able to execute really unique integrated campaigns that usually agencies would have to go to several different companies to accomplish," said Jonathan Craven, co-head of The Uprising Creative's content division. During SXSW, Vehiclevr provided a "4-D Immersive Reality Budweiser Brewery Tour" that was part of an Anheuser-Busch experiential marketing campaign. The tour placed attendees at A-B's St. Louis brewing facility, allowing them to see, hear, smell and, yes, taste how Budweiser is made.

This story first appeared in the May 2, 2016 issue of Adweek magazine.
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