L.A. Gets the Avatar Treatment

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You, too, can be blue—or at least turn yourself into a Na’vi for a day. Fox Studios is giving L.A. audiences a shot at looking like Pandora inhabitants as it promotes the April 22 release of the DVD and Blu-ray editions of Avatar, the world’s biggest grossing movie.

Beginning Friday (April 16) for one month, passersby at The Grove mall in Los Angeles can walk up to a 60-foot-by-10-foot digital display with three screens that will capture passersby’s images, transforming them into Na’vi, and e-mail them back, along with information about where to purchase the movie.

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