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La Comunidad is hitting all the right notes.
MTV Latin America has hired the newly formed agency to produce five television spots promoting its Dos por Uno (Two for One) music video show.
“It’s a simple concept,” said agency principal Jose Mollá. “Viewers ask for one video of an artist and MTV gives them two. The challenge is to make it interesting.”
The 30-second television spots, directed and produced in Miami by Mollá, begin airing this month in Argentina, Chile, Mexico and Peru, then move to other Latin American markets.
“It began with a small project that was supposed to run one weekend,” said Mollá, a former Wieden + Kennedy creative director.
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