L.A. Agency Siltanen & Partners Uses Its Creative to Drive Business Results

Super Bowl ad veteran's clients include Skechers and Coldwell Banker


Specs
Who (L. to r.) Partner and co-creative director Joe Hemp; CEO and CCO Rob Siltanen; and partner and president Tim Murphy
What Full-service ad agency
Where El Segundo, Calif.

Two years after helping launch Apple's 1997 "Here's to the Crazy Ones" manifesto at TBWAChiatDay, Rob Siltanen founded Siltanen & Partners under the belief that his agency could do advertising better than anyone else. That motto has propelled the 50-person shop to create unforgettable work—including "Go Run Mr. Quiggly," the most memorable Super Bowl spot from 2012, per Nielsen, for client Skechers. Over time, the spot featuring a French bulldog in running shoes helped increase Skechers' stock price fivefold. "I've always been about putting the brands first and figuring out how to make them healthy, successful and distinctive in the market," Siltanen, CEO and CCO, said. In four years of working with Coldwell Banker, the agency has created work that Ace Metrix ranked as the most effective ads in the real estate category. Its most recent dog-themed campaign for the brand scored 2.5 million views last winter in just one week and helped 20,000 dogs in shelters find homes.

This story first appeared in the Feb. 1 issue of Adweek magazine. Click here to subscribe.