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The two well-established but sometimes overlapping organizations that work to advance the interests of the ad community here have begun the process of merging into one umbrella group.
Representatives and members of the Advertising Club of Los Angeles and the Los Angeles Advertising Agencies Association confirmed that a merger proposal is being discussed, but stressed that any major change will have to win approval from the boards of directors of both groups. Some said a potential stumbling block could be the differing agendas of the two groups.
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