L90 Inks Sales Pact With SI For KIDS Online

NEW YORK — L90, a Los Angeles-based digital marketing, technology and media company, has signed an exclusive sales representation agreement with SIKIDS.com, the online counterpart to Sports Illustrated for Kids magazine.

Under the agreement, L90 will work with the SIKIDS.com marketing staff to sell inventory on SIKIDS.com, including sponsorships, microsites and other digital marketing tools. SIKIDS.com will be sold on an individual site basis in addition to part of L90’s Sports and Teens/Tweens Channels. SIKIDS.com offers advertisers on the L90 network access to a targeted audience of kids 8-15 with an interest in sports.