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NEW YORK — Craig Swerdloff has joined L90 as vice president for national direct marketing sales, charged with growing the Los Angeles-based company’s e-mail business.
Based in New York, he will be responsible for ensuring the quality of L90’s exclusively managed lists and cultivating relationships with industry list managers and brokerage services.
L90’s e-mail business landed 35 new clients in the first quarter, noted Keith Kaplan, the company’s president of online national sales and marketing, adding that Swerdloff will help strengthen that division.
Swerdloff,
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