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Greenstone/Roberts Provides Launch Pad
CHICAGO–Kupper Parker Communications’ search for a convenient launching pad for its international efforts has prompted a merger with New York shop Greenstone/Roberts Advertising.
“We felt like New York was a place we should probably be,” said KPC managing partner Bruce Kupper. Greenstone/-Roberts’ Long Island locale will make meeting with international clients more convenient, Kupper said.
The merger is expected to close in July. The 28-year-old New York shop, with an estimated $30 million in billings, will take the KPC name, Kupper said.
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