KSV Seeks Online, Offline Response

BOSTON Kelliher Samets Volk said it is preparing a direct mail and online marketing campaign for 800Response, a provider of vanity 800 numbers to businesses nationwide.

The initiative from the independent agency in Burlington, Vt., kicks off this month with direct response mailers that ask the question, “What have you done for your clients lately?” Those pieces target mainly personnel at advertising agencies.

An e-mail campaign, online newsletter, Web site redesign and fulfillment materials are also in the mix, all designed to place the company top of mind among client and agency executives who develop marketing strategies.

KSV said it added the crosstown client several months ago; the account had not previously been assigned. The budget was not disclosed.

The client provides 800 numbers and a response tracking service for businesses such as J. Walter Thompson, RH Donnelly and the Colorado Department of Health.

—Adweek staff report