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Kelliher Samets Volk this week launched separate print campaigns for Timberpeg and Basin Harbor Club.
Combined, the two clients are spending in excess of $1 million through KSV.
The Timberpeg ads are tagged “The Artisans of Post & Beam.” The Burlington, Vt., agency has been working with the company for 10 years.
One ad shows a small boy building a sand castle that looks remarkably like a luxurious house. The copy on the ad reads, “Timberpeg owners start dreaming early.”
Timberpeg was attempting “to make ourselves distinctive, instead of being one of the bunch,” said Richard Neroni, president of the Claremont, N.H.,
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