KSL Media Overhauls Operations

NEW YORK KSL Media has hired two executives to fill new senior management posts.

Joining the company are Tom Stolfi, evp, corporate media director, with oversight for planning across all platforms, and Jeffrey Mahl, evp, chief buying officer, with oversight for all buying at the firm.

The two executives will work closely together as the agency realigns to offer clients a fully integrated package, said David Sklaver, president, KSL, New York.

With the reorganization, all of the silos come down, said Sklaver, with buyers and planners collaborating to ensure the integration of traditional and digital services.

“This is what clients want, but find hard to get from a traditional media agency,” said Sklaver. “A lot of companies look to do this, but we’re of the size and talent where we can actually pull it off.” KSL buys about $450 million in annual measured media.

Stolfi has been a senior partner and strategic planning director at MindShare, where he ran the Gillette account until the client’s acquisition by Procter & Gamble. Earlier, he was with MPG and SFM.

Mahl was previously chief revenue officer at mobile search firm AskMeNow. Before that, he was svp, sales and Internet ventures at ESPN.