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NEW YORK — KSL Media, New York, and True North Communications sister shop FCB, Seattle, have teamed up with Corporate Trade Solutions, a New York-based commodity-exchange broker, to provide bartering opportunities for aerospace giant Boeing Co.
The effort combines the trading capabilities of CTS with the media purchasing expertise of KSL Media — under the direction of Boeing and FCB.
The plan calls for KSL to buy media for Boeing with a blend of cash and under-performing assets from Boeing, which is moving from Seattle to Chicago.
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