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NEW YORK Independent KSL Media has won the account of a Michigan public interest coalition that plans to promote the potential benefits of stem cell research. The coalition hopes to place a proposal on the ballot in November that would authorize embryonic stem cell research in the state. KSL won the $10 million account after a review. Other contenders were not disclosed.
KSL will provide analytics, strategy, media planning and buying across print, broadcast and online channels.
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