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LOS ANGELES Fast-food chicken chain El Pollo Loco has tapped Krueger to handle its $7 million advertising account, the client said.
WPP’s Young & Rubicam in Irvine, Calif., has handled the account since February 2003. The shop resigned the business to allocate agency resources to new assignments, but will work with El Pollo Loco over the next few months to transition the account, the client said. Agency representatives could not immediately be reached.
Krueger, an independent shop in Torrance, Calif.,
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