Kroyer Hired to Lead SRI Media

Search consultant Select Resources International has expanded its media review capabilities by hiring media maven Cheryl Kroyer.
Kroyer joined the Los Angeles consultancy earlier this month as a senior partner. Using her 25 years of media experience, Kroyer will head up SRI’s media searches, as well as its overall media consulting services.
“As media becomes more fragmented, complex and expensive more marketers are asking for help in determining their best options,” said SRI president and chief executive officer Mike Agate. “With Cheryl’s expertise, we substantially increase our ability to demystify the process for them.”
Kroyer worked at Goodby, Silverstein & Partners in San Francisco for more than five years as director of media services, helping the shop build its media presence. Over the last year, she has been consulting with various clients. Her other experience includes stints at Ogilvy & Mather, San Francisco and Della Femina McNamee, New York.
“I had experience with [SRI] from my Goodby days,” Kroyer said. “Having participated on the agency side of reviews for years, I thought I could really bring something to the table.”