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CHICAGO Marshall Field’s has cast Queer Eye for the Straight Guy fashionista Carson Kressley in new advertising promoting its 13-hour sale.
In television spots from roster agency Peterson Milla Hooks in Minneapolis, Kressley is shown moving through the chain’s flagship store in Chicago, sprucing up customers and doling out fashion advice. The spot breaks tomorrow in regional markets.
Later in November, the retailer will break spots from roster agency Ron Foth Advertising in Columbus, Ohio. The ads, which will kick off after Thanksgiving, will feature Riverdance, the Irish dance and musical troupe.
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