Kressley Keys Marshall Field’s Holiday Push

CHICAGO Marshall Field’s has cast Queer Eye for the Straight Guy fashionista Carson Kressley in new advertising promoting its 13-hour sale.

In television spots from roster agency Peterson Milla Hooks in Minneapolis, Kressley is shown moving through the chain’s flagship store in Chicago, sprucing up customers and doling out fashion advice. The spot breaks tomorrow in regional markets.

Later in November, the retailer will break spots from roster agency Ron Foth Advertising in Columbus, Ohio. The ads, which will kick off after Thanksgiving, will feature Riverdance, the Irish dance and musical troupe.

Female string quartet Bond will perform its version of “Jingle Bell Rock” in three holiday spots. The ads promote the store’s exclusive sale of the quartet’s holiday CD and were created by BBDO in Minneapolis, which is new to the Target Corp. roster.

“The phenomenal talent and energy featured in our holiday campaign personifies our hip, mod approach to holiday marketing this year,” said Frank Castiglione, senior vice president of marketing and visual merchandising for the company, in a statement. “The campaign showcases the expected and unexpected during the holidays at Marshall Field’s in a fun and exciting environment.”

Marshall Field’s, owned by Minneapolis-based Target Corp., spent just over $10 million on advertising during the holiday season last year, according to Nielsen Monitor-Plus.