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Krazy Glue has become the latest CPG company to solicit marketing ideas from consumers with the launch this week of “Commercials Gone Krazy,” a video contest in which participants can create and submit their own Krazy Glue commercials online.
“With the growing popularity of online video sites like YouTube, this contest will be an enjoyable way for people to experience a well-known brand in a new and creative way,” Mary Beth Cowardin, Instant Krazy Glue senior marketing manager at Krazy Glue, Columbus, Ohio, said in a statement.
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