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NEW YORK Canadian footwear retailer Aldo this month will target young, hip consumers via print and outdoor ads that recall the 1980s.
KraftWorks, New York, created the advertising campaign. This is the fifth year the ad agency and the shoe retailer have collaborated.
The effort incorporates monochrome photographs of men and women interacting in nonchalant poses that seek to capture the style of the ’80s club scene. In one shot, for instance, a model wears a Ramones T-shirt, while others sport frizzy hairdos of the period.
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