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Kraft Foods is looking to reinvigorate sales of its Athenos hummus brand with a campaign that began with a sampling effort at yesterday’s “Hollywood Helping Haiti Golden Globes” event.
Athenos, which is owned by Kraft, was the exclusive food sponsor of the “Hollywood Helping Haiti Golden Globes.” (The event, held annually, is called the “Platinum Publicity Golden Globe Gifting Suite,” but was renamed this year to help raise funds for Haiti’s earthquake relief.) Kraft tapped French chef Ludo Lefebvre—a previous contestant on Top Chef Masters—to serve bite-sized nibbles to approximately 200 attendees.
Some
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