Kraft Combines Food Services With 2 Agencies

Newly named Kraft Food Services has consolidated its estimated $10-15 million account with Stephan & Brady in Madison, Wis., and Jordan Associates in Oklahoma City, Okla.
Formerly known as Kraft North American Foodservice, the Kraft Food Services unit of Kraft Foods markets to institutional customers such as restaurants and school cafeterias. The review of agencies for the consolidated unit began a year ago, said Daniel Hearn, vice president and account director at Stephan & Brady.
Stephan & Brady will handle advertising, collateral and point-of-purchase duties for refrigerated and dry, or non-refrigerated foods. Jordan Associates was assigned similar duties for beverages.
–Trevor Jensen