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NEW YORK Milk-Bone is the latest advertiser to ask for user participation in an online ad campaign, targeting “pet parents” with a photo contest.
The Kraft brand is promoting the relaunch of its dog biscuit with an Internet ad campaign that includes a 10-day promotion for users to submit photos to a “What Your Dog Would Do for a Milk-Bone” contest. The winning contestant receives a digital camera.
Ads promoting the contest will run on pet-related sections of Weather.com,
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