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boston—KPC/Christopher Tho mas has unveiled a campaign for Tufts-New England Medical Center that features local sports stars Paul Pierce and Cam Neely.
In one 30-second TV spot, Pierce is shown shooting baskets with a group of children. A voiceover says: “It’s hard to believe that Celtics star Paul Pierce began last season with emergency sur gery—surgery that saved his life and changed it. In ways that Paul never imagined.” At the close of the spot, Pierce lifts up a little boy so he can shoot a basket.
In another spot, Neely plays street hockey with a group of kids.
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