KPC Lands Prajna Work

CHICAGO Mortgage company Prajna Group has tapped Kupper Parker Communications to design and construct its new Web site.

The St. Louis agency will provide marketing communications to help create and launch MyLowRate.com for its debut in mid-October. Among the services KPC will provide for the site are its design, advertising, direct marketing and public relations.

The site gives potential homebuyers access to a variety of mortgage lenders looking to meet buyers’ rate requests. The site also offers counsel to new homebuyers and uses the slogan, “You pick the rate, we do the rest.”

Billings for the project were not disclosed. Prajna is based in Louisville, Ky.