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$100 Mil. Dot.Com Account at Stake; DiMassimo Is Not Defending
NEW YORK–Online delivery service Kozmo.com is conducting a review of what sources described as a $100 million account.
Creative incumbent DiMassimo Brand Advertising in New York, which in August landed what was then billed as just a $15 million account, is not participating. Media duties are handled in-house.
One source suggested the review is in the late stages, with pitch meetings scheduled for this week. Another said the company is still developing a list of contenders.
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