Kowloon and Jack Get Company

The Kowloon Wholesale Seafood Co., the oddly named agency which has concentrated almost entirely on its Jack in the Box restaurant client since it formed more than two years ago, has added online insurance provider eCoverage.com as a client. Billings were estimated at $50 million.
“They liked the work we’ve done for Jack in the Box,” said Dick Sittig, president of the 10-person shop, which was chosen after a review of undisclosed contenders.
A launch campaign, breaking this week with print ads in The Wall Street Journal, The Financial Times and The New York Times, is designed to be “a shot across the bow” of
the insurance industry, said Patrick Adams, managing director of the Santa Monica, Calif.-based