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The iconic Commodore computer brand is about to relaunch, with Barry Altman, the Fort Lauderdale, Fla., entrepreneur behind the effort, selecting Korey Kay & Partners for advertising chores after a review.
Altman said he would put $30 million behind the marketing initiative, most of which will be spent on national television. The work breaks in advance of the holiday retailing season.
The new Commodore USA’s products include a modern reboot of Commodore’s once highly popular C64 model, the former high-end Amiga brand and its AIO (All-in-One) computers in a keyboard.
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