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BOSTON Cronin & Co.’s latest work touting Konica Minolta’s “bizhub” multi-functional office machines extends and amplifies last year’s introductory campaign.
The latest work launches on May 14 with two 30-second TV commercials that will initially run mainly during CBS golf tournament coverage.
One spot, “Three-Way Conversation,” shows white-collar types growing progressively confused as they plan a big meeting via speakerphone. All the while, important documents they need rest atop the bizhub. A second spot, “Showing Off,” features office workers who quickly rattle off the machine’s capabilities.
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