Konica Colors Its Marketing World

NEW YORK Konica Business Technologies is launching a multimedia business-to-business campaign to coincide with the debut of its ColorForce 8050 Imaging System.

The work from the client in Windsor, Conn., includes TV, business and trade ads, as well as direct marketing and online executions. The tag: “How will it change you?” A network TV spot breaking this week will appear mainly on morning news programs and run through August. A series of 30-second cable spots will air on CNN, MSNBC, CNBC and elsewhere.

Spending is estimated in the $3-5 million range. Independent Cronin & Co., Glastonbury, Conn., handles.