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Retailer Denies That Broadcast Account at JWT Is in Review
DETROIT–Kohl’s Department Stores is talking to agencies about its $90 million advertising account, but a marketing executive with the retailer declined to characterize the process as a formal review.
J. Walter Thompson here has been Kohl’s agency of record for broadcast since March 1996. Kohl’s handles print creative and media buying in-house.
The retailer initially contacted a half-dozen agencies in March and asked them to make capabilities presentations at its Menomonee Falls, Wis.,
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