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Kohl's has confirmed its hiring of Zenith for media planning and buying.
In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy to raise our share of voice and reach a broader audience."
Kohl's spent more than $290 million in media last year, up from about $270 million in 2011, according to Nielsen. Those numbers do not include online spending.
The hire came after a review in which MEC, Horizon Media and Initiative were the other finalists, according to sources.
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