Just after naming the Chicago office of DDB as its new creative agency, Kohler has moved its media planning and buying business to PHD.
The media shift came after a review with undisclosed contenders. Incumbent Vizeum, a Dentsu Aegis shop, did not defend. PHD and DDB are both units of Omnicom Group.
In 2013, the kitchen and bath products manufacturer spent $34 million in media, up from about $29 million in 2012.
The win comes two weeks after Nathan Brown, the former New York managing director of Interpublic’s UM, joined PHD as its U.S. CEO.
“It was clear to us during the screening process that PHD not only excels in the digital space, but has really carved out a leadership position based on its commitment to merging data-driven insights with highly creative media executions," said Elizabeth Brady, Kohler's svp of global brand management. "Going forward, we will also benefit from tighter alignment among Kohler and our external agency partners in driving integrated campaigns to reach our customers with an effective media mix.”