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Just after naming the Chicago office of DDB as its new creative agency, Kohler has moved its media planning and buying business to PHD.
The media shift came after a review with undisclosed contenders. Incumbent Vizeum, a Dentsu Aegis shop, did not defend. PHD and DDB are both units of Omnicom Group.
In 2013, the kitchen and bath products manufacturer spent $34 million in media, up from about $29 million in 2012.
The win comes two weeks after Nathan Brown, the former New York managing director of Interpublic’s UM, joined PHD as its U.S.
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