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Ogilvy introduces products in ‘Share moments’ update
Hoping a little humor can help boost torpid sales, Kodak is bridging the gap between the cutting-edge and comfortably familiar with a $40 million effort that updates its 2-year-old “Share moments. Share life” campaign.
The work, which broke last week via Ogilvy & Mather in New York, introduces Kodak products and services that combine digital and conventional attributes to consumers who might be daunted by new photographic technologies.
“A lot of people think there’s not a lot of news regarding the traditional products or that everything is digital,” said Glenn Patcha, client vp for U.S.
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