Kodak Puts Morrison in the Health Imaging Picture

The Morrison Agency has been appointed lead shop for Kodak Health Imaging.

Atlanta-based Morrison defeated two undisclosed Northeastagencies in the final round of an eight-month review to capture the estimated $5 million account.

“We won because of the senior talent we put up against the account,” said agency chief executive officer Bob Morrison, “and our creative and global capabilities.”

The Morrison Agency’s pitch team included director of brand management Jeff Silver, chief creative officer Ron Fisher, group director Ashley Patterson and media director John Joyce.

With annual revenue of more than $2 billion, KHI is the Rochester, N.Y.-based