Work May Be for Acquired Imation Business
CHICAGO–Kodak’s Health Imaging division has contacted several agencies about its advertising account, sources said.
The account is thought to involve primarily business-to-business work. Billings were not disclosed. Shops in Minneapolis were among those contacted.
The work on offer may be for the medical imaging business Kodak acquired recently from Imation Corp. for more than $500 million. That business remains based for now at Imation’s Oakdale, Minn., headquarters.
Ogilvy & Mather, New York, is the lead advertising agency for Eastman Kodak Co., Rochester, N.Y. It was not known if O&M had been invited to participate in the review.
Imation recently tapped Publicis Technology in San Francisco to handle its $10-20 million global data storage account after a review.
Kodak acquired Imation’s manufacturing sites in Oregon and Minnesota and the outstanding shares of the company’s Cemax-Icon subsidiary in California. The principal products in Imation’s medical imaging units are DryView laser imaging systems, Trimax X-ray films and Imation wet laser imagers and films.
In a recent earnings estimate, Kodak officials said the acquisition was likely to push the company’s earnings up 10-20 percent this year.
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