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NEW YORK The International Advertising Festival has named Fred Koblinger as Lions Direct jury president, a festival representative said today.
Koblinger, 50, is chief executive officer of BBDO Holding Austria in Vienna, as well as managing partner of Palla Koblinger Proximity, also in Vienna. He helped establish Ogilvy & Mather Direct in Vienna in 1987, and founded Palla, Koblinger and Partners in 1991.
Koblinger has spoken at more than 40 direct marketing conferences in 14 countries.
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