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Minneapolis Agency Picks Up Hearing Aid Account After Review
CHICAGO–Hearing aid marketer GN ReSound tapped Kruskopf Olson as its advertising agency of record.
GN ReSound, Eden Prairie, Minn., a subsidiary of Denmark’s Great Nordic Corp., selected the Minneapolis agency after an informal review of Minneapolis-area agencies, including Olson & Co. and Lynch Jarvis Jones, said David Roback, director of marketing communications for GN ReSound. SMG, San Francisco, was the incumbent on the account.
Company officials felt Kruskopf Olson has an “intuitive understanding” of the company’s mostly business-to-business distribution structure, Roback said.
Billings were not disclosed.
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