Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kmart and The WB have teamed up for a cross-promotion backing the launch of five Kmart fall-apparel collections and The WB’s fall season, the companies said last week. Cast members on WB shows will wear clothing from the collections that has been matched to each program. The brands are Route 66, Joe Boxer, Gear 7, Thalia and Athletech. Kmart will tout The WB in its stores and ads. The media spend is estimated at $25-30 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in