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NEW YORK Kmart and the WB television network have put together a cross-promotional marketing campaign to help launch five new Kmart fall apparel collections and the WB’s new season of programming, the two companies said on Thursday.
As part of the deal, cast members on the WB shows 7th Heaven, One Tree Hill, Reba, Blue Collar TV and Summerland (a new show set to debut on June 1) will sport five of Kmart’s exclusive apparel collections that have been matched to the WB shows.
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