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NEW YORK MDC Partners’ Kirshenbaum Bond + Partners here said it has added Cheryl Greene as managing partner and director of integrated brand strategies, a new position. She previously spent 16 years at IPG’s Deutsch.
At Kirshenbaum, she starts April 21 and reports to CEO Aaron Reitkopf. She will team with Robin Hafitz, president of Open Mind, Kirshenbaum’s strategic planning unit, to devise and lead integrated strategy across all agency platforms.
Greene’s focus will be on Dotglu and Media Kitchen.
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