Kirshenbaum Snares Hartz Mountain

NEW YORK — Kirshenbaum Bond & Partners has landed ad duties for pet-supplies company,The Hartz Mountain Corp., the agency said.

Account responsibilities for Hartz include advertising, media planning and buying, interactive, direct and guerrilla marketing, public relations and promotions.

The New York shop won the estimated $10 million integrated account based on an existing relationship with Hartz’s parent, J.W. Childs Associates. J.W. Childs also owns The Meow Mix Company, which awarded its $15 million account to Kirshenbaum earlier this year.

Gianettino & Meridith previously handled Hartz’s advertising. The latest effort from the Short Hills, N.J., agency was for Hartz Advanced Care Brand Flea & Tick Drops Plus and featured the tagline, “Every pet’s best friend.”

According to CMR, Hartz spent about $7 million on U.S. measured media last year.