Kirshenbaum to Hire Top Creative

Kirshenbaum Bond & Partners is poised to name its new executive creative director to succeed Bill Oberlander, who vacated the role last week, sources said.

The new creative chief here will likely come from outside the agency, according to sources. And like Oberlander, the successor also will carry the title of managing partner. The change is part of a creative restructuring, which will include internal promotions, said sources.

Oberlander remains available to the agency in a quasi-consulting role, said co-chairman Richard Kirshenbaum. “He’s a very creative person who is helping us with our outside ventures,” Kirshenbaum said.

Oberlander, an art director, had held the top job since 1995. He joined Kirshenbaum in 1990, when it was a creative boutique with less than $65 mil lion in billings. Today, the agency has offices in New York and San Francisco with combined billings of about $600 million.

On Oberlander’s watch, the shop created stylish and quirky campaigns for Target, Hennessy Cognac, Moët & Chandon, Liberty Mutual and, among other clients.

Reflecting on Oberlander’s contributions, Kirshenbaum said, “Bill has done a stellar job in helping to build the New York office.” Oberlander could not be reached.