Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role.
Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to both global CEO Guy Hayward and New York CEO Ed Brojerdi.
"I felt like [joining kbs+] was the natural next step in my career," Hohman told Adweek. "To be under one roof and really collaborate with creative, media, programmatic and social teams and to be with an agency with the aspirations to grow its footprint globally pretty aggressively felt like the next evolution in my career."
Hohman will focus on new business development as the agency looks to broaden its footprint in North America, Europe and Asia Pacific.
Brojerdi noted Hohman's "track record of accelerating growth for large global agency networks," as well as her "expertise as a widely respected agency leader."
Hohman, who has two decades of experience, worked as evp of North American business development for IPG Mediabrands before becoming head of global accounts. Earlier in her career, she served in various roles at UM, MRM and OgilvyOne.
Along the way, Hohman worked on brands like Hershey's, Charles Schwab and Nationwide. Her new agency's clients include BMW, American Express and Skype.