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The Kindest Cut
Sure, branded entertainment is increasingly blurring the lines between advertising and entertainment, but are screenings of directors’ cuts of ads really necessary? J. Walter Thompson today will screen the “director’s cut” of their holiday Diamond Trading Company ad, which breaks Thanksgiving Day. The spot shows a couple in London’s Trafalgar Square, where the man tells his wife he’d marry her all over again. Then the woman spots her parents and sister in the crowd, and the man bends down and gives her a diamond ring.
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