kind of a drag

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Doug DeGrood was watching the NBA playoffs on TV last week when he caught a commercial for Juwanna Mann, a summer movie about a guy who suits up as a woman for a shot at the WNBA.

The concept was more than a little familiar to the partner in Gabriel DeGrood Bendt. The Minneapolis shop had created a campaign with that premise for the WNBA’s Minnesota Lynx last year.

A series of humorous TV spots showed a man so bent at getting involved with the team, he masqueraded as a woman, trying out as both a player and a cheerleader.

Juwanna Mann, according to online promotional materials, is about an NBA star who is banned from the league.





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